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International Nomads | Relationship Marketing

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Are Arab Marketers Going To Wake Up?

2011 was a dramatic year in the world of advertising. A recent study of advertising and marketing in the U.S. has shown that, in 2011, the spending on digital advertising and marketing overtook the spending on traditional print advertising.
Are our Marketers really aware of this?

When Brands Lose Face

Consider a situation where this is true, whatever a brand says, you believe non of it and then consider all the wasted efforts and money the Advertises puts out and all for nothing, maybe even causing more harm than good. Going on and never realizing the only way to fix things is by being more true to what really matters. Loyalty to their customers and the promises they make. Being true to all the messages they broadcast on a daily bases, messages and visuals that cost hard cash and lots of hard efforts and creative juice. Its sad, watching these TV ads that look so great and are done so well, and instead of feeling something positive, filling me with the need to consume their service or product, I nod my head left to right, (tisk, tisk), thinking to my self, “really? Do you really expect me to believe that? After what you have put me through?”

Introducing The World of Communications to Al Najd School’s Graduating Class of 2010

Najd is the type of schools that likes to focus extensively on giving orientation about different career paths and opportunities that their students can take and especially after their academic schooling years.

Relationship Marketing

Relationship marketing is more concerned with retaining and maintaining its current customers rather than pursuing new ones. Within this concept lies the belief that marketing is not the sole job of the marketing department, but considered a part time job for all employees working in a business.