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Are Arab Marketers Going To Wake Up?

2011 was a dramatic year in the world of advertising. A recent study of advertising and marketing in the U.S. has shown that, in 2011, the spending on digital advertising and marketing overtook the spending on traditional print advertising.
Are our Marketers really aware of this?

Why The “Digital” Needs To Be Worked In From The Beginning

The Digital, has to be worked in the Marketing plan from the beginning to insure an effective loop of communication. Each medium needs to be planned for as a whole then separately, considering the overall objectives, and then breaking it down to the different tools out there to see how each can play its role in making the stated objectives a reality!