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Are Arab Marketers Going To Wake Up?

2011 was a dramatic year in the world of advertising. A recent study of advertising and marketing in the U.S. has shown that, in 2011, the spending on digital advertising and marketing overtook the spending on traditional print advertising.
Are our Marketers really aware of this?

When Brands Lose Face

Consider a situation where this is true, whatever a brand says, you believe non of it and then consider all the wasted efforts and money the Advertises puts out and all for nothing, maybe even causing more harm than good. Going on and never realizing the only way to fix things is by being more true to what really matters. Loyalty to their customers and the promises they make. Being true to all the messages they broadcast on a daily bases, messages and visuals that cost hard cash and lots of hard efforts and creative juice. Its sad, watching these TV ads that look so great and are done so well, and instead of feeling something positive, filling me with the need to consume their service or product, I nod my head left to right, (tisk, tisk), thinking to my self, “really? Do you really expect me to believe that? After what you have put me through?”

Usefull Online Resources for the Arab World

The Arab world is witnessing many new advances in the online world, and that is great news! Lebanon, Jordan, UAE and Saudi are all creating some real cool online locations and tools catered for the Arab world.

Calling All Arabs/ME’s: Mission Create and Communicate…

So all ye reading this, take this as a calling, spread it and share it, to all creative and communication oriented Arab/ Middle easterners!
we would love to hear from you, work with you and share your thoughts your dreams and ideas.
Through collaboration and dedication the limits are null.