The Digital, has to be worked in the Marketing plan from the beginning to insure an effective loop of communication. Each medium needs to be planned for as a whole then separately, considering the overall objectives, and then breaking it down to the different tools out there to see how each can play its role in making the stated objectives a reality!

The impact of the “new media” has clearly affected our lives forcing changes in many aspects of our daily communications. Internet for example is reaching more people everywhere every day. In recent years electronic games, home computers and cell phones are playing an omnipresent roles in the lives of both children and adults. Recent surveys show that economy of the Middle East and especially the economy of Saudi Arabia is booming with the substantial penetration of the internet, mobile phones and e-commerce. It is said that nearly 50% of online users are making online purchases.